Digital marketing, as an industry, has seen significant growth over the last few years and it has been projected that there will be an industry-wide spend close to $120 billion in 2018. If you’re wondering where to focus on your marketing efforts, check out the digital marketing trends for 2018. AI and tech feature a lot – from AI-powered features to big data and the internet of things. Personalization is also big but has to be balanced with privacy concerns. Digital marketing is an ongoing activity that you must update and improve with time to ensure a higher success rate. If you implemented any of these strategies in 2018, evaluate what worked and what didn’t so you can develop an even more effective strategy for 2019. Check out the list in this infographic.