Spark

4 Takeaways on Facebook’s Special Ad Category

Facebook’s Special Ad Category consists of ads relating to Housing, Employment, and Credit opportunities. Facebook created these ad restrictions to “help protect people on Facebook from unlawful discrimination” and these restrictions can be tricky! If you’re running an ad about anything housing, employment, or credit related, you will be using this special ad category. Deciding whether or not your ad falls under this category is not the tricky part, but rather deciding how to use them to your advantage.

Here’s 4 things you should know: