Studio Flight Becomes 3rd Acquisition by Spark Creative in Three Years
September 21, 2021 (OKLAHOMA CITY): Studio Flight, a premium digital content agency known for its breath-taking video, creative and media placement impact for brands like Under Armor, Orange Leaf, Oklahoma City Thunder, Clubby Seltzers, OU Health, Stephenson Cancer Center, Armstrong Auditorium (and others) was recently acquired by Oklahoma City-based Spark Creative (Spark), Spark’s third acquisition in three years.
“Our staff has always greatly admired Studio Flight’s work,” Spark CEO Christopher Lloyd said. “When we found out that an acquisition was possible, adding such a talented workforce to collaborate inside our walls was truly one of the easiest decisions we’ve had to make. Studio Flight makes for the third brand for our ownership team adding Studio Flight to the award-winning talents of Spark Creative and the EMMY-winning talents in Scissortail Media.”
Spark was founded in 2016 primarily as a social media content agency. In the early years, Spark took on national notable brands like Dippin’ Dots, Coca Cola and Krispy Kreme. One major growth area for Spark was to grow its video production capabilities (a background for Lloyd) and in 2018 made its first acquisition, Scissortail Media.
Scissortail Media is an Oklahoma City-grown storytelling video agency making an impact with Heartland Payment Systems, seven different colleges at the University of Oklahoma, Oklahoma City Energy, Insurica, Martin Bionics and also focuses on many incredible nonprofits and community-centric clients like Infant Crisis Services, Big Brothers Big Sisters and Variety Care.
“Seeing Scissortail Media’s StoryCraft process take shape is truly amazing,” says Spark and Scissortail Media CVO Kris Murray. “Every video is special. Every one. Whether we’re flying around the country for shoots or staying right here in Oklahoma City we approach each video with care and creativity; pulling the story out from where it lies and giving it life on a screen.”
Last year, Spark acquired Cornett Marketing to round out the company’s digital marketing growth strategy. Bringing on Casey Cornett as partner and CMO to lead marketing strategy, social media strategy and all digital marketing results.
“I’ve known Christopher (Lloyd) since high school and always hoped we’d get to collaborate in our careers. He is an incredible leader and CEO, and with my nearly 15-year background in digital marketing I jumped at the chance to join he and Kris when they approached me last year with the opportunity to lead marketing for such amazing and dynamic companies like Spark and Scissortail. Now, with the acquisition of Studio Flight we are poised to take the next step for our clients, for our internal team and really help push the marketing industry forward with innovative thoughts and impactful results.”
Spark Creative, Scissortail Media and Studio Flight ownership group comprises of CEO Christopher Lloyd, CVO Kris Murray and CMO Casey Cornett.
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